playable

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A Playable, Shutterstock, and iStock by Getty Images partnership brings the power of video to email marketing campaigns. You’re probably thinking that video in your email marketing efforts is a little out of reach. That’s what these companies thought may be hindering small businesses, specifically, from creating more campaigns. Email Videos Available from Playable, Shutterstock, […]

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Facebook is Expanding its Playable and AR Ad options Ahead of the Holiday Season

SEO BLOG / Good To SEO

Facebook is expanding its interactive ad options to provide new ways to brands to engage their potential customers over the coming holiday season. Source link

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Facebook launches tool to test, preview Playable Ads

SEO BLOG / Good To SEO

Playable Ads Preview tool lets users know if the call-to-action is not implemented correctly. Facebook has launched a Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it. The tool checks to see if the the Playable Ad

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Google adds playable podcasts directly in the search results

SEO BLOG / Good To SEO

Google announced you can now play podcasts directly in the desktop and mobile search results. Google said “Starting today, when you’re searching for a podcast about a topic on Google, we’ll show you playable episodes in Search results alongside web pages, news, images and videos.” What it looks like. Here are some screen shots of

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Marketing Day: Smartphone shipments down, playable Facebook ads, Square expands & more

Channel: CMO Zone, Marketing Day, Uncategorized / Good To SEO

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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Facebook launches playable ads, tests retention optimization for app advertising

Channel: Mobile Marketing, Facebook, Facebook: Advertising, Mobile Marketing, Mobile Marketing: App Promotion Ads / Good To SEO

Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference on Friday. After coming out of the gate first with app install ads in 2012, Facebook recently has lagged behind Google and others in developing ad products and features

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ironSource releases new platform to track playable ads’ metrics

A-From MTT, Channel: Martech: Analytics & Data / Good To SEO

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app video ad platform ironSource is announcing a new In-Ad Data Platform that is designed specifically for playable in-app ads, which are mini-games. COO for Developer Solutions Tal Shoham told me that, to his knowledge,

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