playable

Facebook launches tool to test, preview Playable Ads

Playable Ads Preview tool lets users know if the call-to-action is not implemented correctly. Facebook has launched a Playable Ads Preview tool for mobile app developers that will let them test and validate Playable Ads before they create a mobile app ad campaign around it. The tool checks to see if the the Playable Ad …

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Google adds playable podcasts directly in the search results

Google announced you can now play podcasts directly in the desktop and mobile search results. Google said “Starting today, when you’re searching for a podcast about a topic on Google, we’ll show you playable episodes in Search results alongside web pages, news, images and videos.” What it looks like. Here are some screen shots of …

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Marketing Day: Smartphone shipments down, playable Facebook ads, Square expands & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …

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Facebook launches playable ads, tests retention optimization for app advertising

Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference on Friday. After coming out of the gate first with app install ads in 2012, Facebook recently has lagged behind Google and others in developing ad products and features …

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ironSource releases new platform to track playable ads’ metrics

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app video ad platform ironSource is announcing a new In-Ad Data Platform that is designed specifically for playable in-app ads, which are mini-games. COO for Developer Solutions Tal Shoham told me that, to his knowledge, …

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