Part 5 of a 5-part series: How to Become a Consultant Did you miss part 4? No problem – you can find it here! Fun fact: Sujan Patel, co-founder of Web Profits, wrote a book called The Content Marketing Playbook, which got a ton of downloads, and he did really well, in terms of growing […]
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Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me the perfect outline for the 2014 playbook, the Periodic Table of SEO Success Factors. Part 2 will cover on-page factors, including content, HTML and architecture. You’ll
Another Google UX Playbook has been leaked, dating from January 28, 2019. This one is for autos. Almost all of the improvements Google suggests are relevant for most any site that has a product for sale. So it’s good to read and pick up an insight that may be useful to you. The UX Playbook
The B2B marketing landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. If we go back to the start of the decade, concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. At the time, buyer demographic and behavioral data
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Another Google User Experience Playbook has been leaked. This one is about Lead Generation. The playbook has been indexed by Google and is publicly available via Google’s search index. This playbook discusses what a publisher can do to generate more sales or form submissions. Don’t Be Sketchy. Solve Problems. The document states that a lead
Google recently published a 108 page eBook filled with proven advice for increasing sales. The insights are based on scientific A/B testing and includes citations to a wide range of research and articles. The information in this free book is a virtual gold mine. UX Playbook for Retail A playbook is a book that contains
Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the
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How awesome would it be if you can find a community where you can interact with the world-class players making 5 figures a days? You are not just watching them and hoping to become like them one day, but here you are asking for the suggestions and getting instant replies. How much time would it
Aff Playbook Forum: A Community Where You Meet $XX,XXX/Day Income Earners Read More »
A Social Media Playbook For Connecting With Millennials What exactly do young millennial users expect from brands on social media? That’s a question that gets asked a lot by companies trying to capture the attention of the all-important 18-to-34 demographic. What we do know is that young millennials are the first generation to grow up with social
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Done right, Influencer Marketing can be an incredibly impactful marketing modality that’s limited only by your vision and creativity. Rather than interrupting your potential customers’ online experience with garish ads, influencers who genuinely believe in your brand can incorporate your content seamlessly and authentically in conversations with their respective communities. What’s exciting about Influencer Marketing
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