Posted by SimonPenson Preface This post serves a dual purpose: it’s a practical guide to the realities of preparing for voice right now, but equally it’s a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need […]
The Voice Playbook – Building a Marketing Plan for the Next Era in Computing Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Facebook adds publishers’ logos, IAB’s Podcast Playbook & more Read More »
Google’s been looking to influence the world even more than it has. According to a Wall Street Journal story, the company has regularly pays professors at top universities — $5,000 to as much as $400,000 — to create research that bolster’s Google’s views to government regulators. Influence is incredibly important in business. You want to
Does Your Startup Need to Lobby? Don’t Follow Google’s Playbook Read More »
Are you looking for help when it comes to managing your brand’s social media presence? Perhaps you’ve been given this responsibility while also having to take care of your primary job? If you work for a smaller company with no dedicated social media manager, that’s often the case. While many people believe that managing social
The Social Media Playbook For Small Business Read More »
The job of a content marketer is not to create content. If that sounds crazy, remember that everything can be content, so strictly producing it is almost a given at this point. With the insane amount of posts, articles, and videos that are being launched into the collective airspace of consumers on a second-by-second basis,
How to Create a Winning Content Marketing Playbook Read More »
