Shannon Hernandez is an on-air talent at Hubbard’s KUPD-FM in Phoenix and a podcast producer. He already has years of podcasting experience under his belt after jumping into the podcasting pool early. Shannon’s most recent podcast is called “Swing Shift Side Hustle” which focuses on the journeys of other side hustlers and the stories of […]
Do You Want to Succeed at Podcasting? Here’s How. Read More »
Ever wonder about starting a video show? Did you decide not to due to the many obstacles, including a lack of time and resources? Have you wanted to get on podcasting bandwagon but feel unsure of how to juggle your tasks? Were you concerned that neither of these things would be the most productive use
The technology behind building a blog or a podcast or a newsletter is easier to operate than ever before. You can get started for very low money and it doesn’t require a boat load of technical skill either. But the two questions you should ask yourself are these: do I have something helpful to share
Is There Any Value in Blogging and Podcasting and All That Media? Read More »
It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast, up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. As the field continues to
The Future of Podcasting: Where Is It Going Next? Read More »
In today’s world, for a business to thrive, it needs to produce engaging content that will attract people’s attention and keep them interested. Without content, all your business will become is an afterthought, which means that consistent content publishing is essential. When the topic of content comes up, blogging immediately comes to mind, but there
The Most Underrated Tactic to Boost Your Search Ranking: Podcasting Read More »
Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. While most people think of huge media companies – such as the New York Times or NPR – when it comes to podcasting, the reality is that any business or brand can very easily set up a
Why It’s Important to Start Podcasting for Your Business or Personal Brand Read More »
Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could build an audience to buy their soap? That’s right. In the 1930s, P&G sponsored daytime serial dramas on the radio to advertise their products to housewives. Why? Because research suggested that women wanted to
Why Podcasting Is A Smart Marketing Strategy For Businesses Today Read More »
In our fast-paced society, where multitasking and convenience are key, podcasts have become the “it” thing. You can take in information and expertise, as well as be entertained, all while on the go. Unlike reading or watching a video, you can listen to a podcast while running, driving, walking the dog or any number of
Three Reasons You Should Add Podcasting To Your Marketing Strategy Read More »
Marketing Podcast with John Lee DumasPodcast Transcript Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as
Podcasting continues to grow. According to Podcast Insights, an online magazine, 51 percent of the U.S. population has listened to a podcast. And 80 percent of the podcast audience listens to all or most of each episode. For ecommerce merchants, podcasting is an opportunity to provide compelling content, promote your business, and demonstrate your expertise.
