Podcasting

Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor

Channel: Martech: Advertising, Content marketing, Marketing Tools, podcasting /

Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with its Q4 2018 earnings report. The news put a bow on the audio platform’s first quarter to turn a profit. The report showed increases in almost every category, including MUAs (monthly active users), premium subscribers and engagement. […]

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Podcasting for business: Why and how to get started with business podcasting

podcasting /

Podcasting might not work for every type of business, but for those that it does work, it can yield great results Podcasting has grown from a little-known and misunderstood form of content to an incredibly powerful content type that builds trust and loyalty. Podcasters and comedians like Marc Maron and Joe Rogan have helped grow the

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iHeartMedia to acquire Stuff Media as podcasting continues its rise

A-From MTT, Channel: Content Marketing, podcasting /

iHeart Media says it plans to acquire publisher Stuff Media, signaling that, despite some advertiser fears, publishers still see podcasts as a good investment. Stuff Media is a for-profit publisher whose inventory includes the HowStuffWorks podcasting business, and iHeartMedia says that the move will double its usage metrics and make it the top podcast publisher globally

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Marketing Day: Podcasting on the rise, YouTube profiles, Facebook tests new ways to connect & more

Channel: CMO Zone, Marketing Day /

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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Podcasting continues its meteoric rise, creating more opportunities for marketers

A-From MTT, Channel: Martech: Marketing, Content marketing, marketing automation, Marketing Tools, podcasting /

Podcasting continues its rise in popularity, and advertisers are taking note. A Nielsen Fanlinks survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped

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US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year

DigitalMarketingNews, EnterpriseMarketingNews, MarketingNews, Online Marketing, podcasting, SmallBusinessNews /

The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year. The IAB, which was responsible for the Podcast Advertising Revenue Study for the second year in a row, stated that 2017’s

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