Caroline Geven Caroline is creative online marketeer at Yoast. In her spare time she writes and maintains a personal blog. For a long time, she thought she didn’t need to think about SEO as a blogger. She was very wrong. The last couple of months a true change has been noticeable within the Yoast HQ. […]
PIX1861 / Pixabay If you’re working with a limited marketing budget, getting exposure for your business can be challenging. One of the best ways to reach a large targeted audience without investing money is through appearances on podcasts. There are currently more than 700,000 different podcasts, and that number is increasing very quickly. With so
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I’m back to talk about podcast advertising! In my last blog post I talked about some learnings I gained while running paid ads for podcasts. This time I’ll be discussing in detail different platforms and a couple of their positives and negatives. Google Ads Early on, one of the first platforms we tested was Google
Marketers ignore smart speakers and podcasts at their own peril. Both of these voice-based mediums are playing more prominent roles in how consumers find information and interact with their favorite brands. Where are we today in voice marketing? Let’s take a look at some trends and what marketers are doing to answer them. Alexa Leads
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Google, Podcasts, and SEO: What’s Ahead MarketingProfs.com Google will begin to add podcasts to search results, and podcasts will become important for SEO, fundamentally changing podcasts as well as search marketing. Source link
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When it’s time to take a break from projects, I enjoy listening to podcasts as a fun way to keep learning. With so much excitement surrounding WordPress, it can be difficult to stay current on what’s happening in the community and ecosystem. Podcasts offer an easy solution to accomplish just that. There are quite a
For businesses large and small, podcasts are a huge opportunity to tap into a largely underserved podcast market that’s hungry for fresh content, especially in niche areas of interest. Nearly 30% of Americans now listen to at least one podcast on a regular basis, and more than 70 million people actively look for engaging podcast
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This post is for writers. Authors of fiction and non-fiction. Freelancers and copywriters. Bloggers and content creators. We all need information to help us hone our craft, we all crave inspiration when we’re feeling blocked, and we’re all short on time. It’s no wonder writing podcasts have exploded in popularity the last few years —
31 Writing Podcasts You’ve GOT to Hear (Best of 2019) Read More »
Running a business is often about setting goals and putting in the long hours and hard work to achieve them. Regardless of what type of business you run, it’s likely that “selling more” has a frequent, if not long-term, place on your to-do list. It’s a goal that requires staying up to date on new
12 Small Business Podcasts That Will Help You Sell More Read More »
Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. “Soon” turned out to be very soon, as we’re already seeing these results surface. Here’s one from a search for our own podcast, MozPod: While the feature itself is interesting,
Podcasts in SERPs: Is Audio SEO The Next Frontier? Read More »
