Stuck between a rock and a hard place! Have you ever heard that saying before? I think a lot of local business owners—especially retailers—must have that feeling right now. I say this because about 90% of all retail sales are still happening inside brick-and-mortar locations, yet the pressure of e-commerce is unrelenting. As you can […]
Marketing is the “SKILLS” practiced by the group of individuals or by an organization. These skills are used to sell the products or services to the people out in the market along with the study and coordination of exchange relationships. Today, the most challenging situation for marketers is to deal with the diverse number, taste,
The Point of View of the SME Manager Read More »
The 2017 holiday season was another record-breaker in online sales. Adobe reported $108.2 billion in online sales generated between November and December of last year, an increase of 14.7 percent year over year. Adobe’s final numbers were nearly a billion dollars more than what the company had predicted back in November, when it forecast online
Adobe, NRF, Salesforce, Amazon point to another record season Read More »
A unique selling point (USP) defines your company, highlights the advantages of doing business with you and sets you apart from the competition. It also gives your company focus, because you won’t try to be everything to everyone. To reap the best business benefits, you need to fulfill your own unique USP. Today’s business landscape
How to Show Off Your USP (Unique Selling Point) and Gain Conversions Read More »
Many industry experts agree that Omni channel is the next big thing for many merchants and point-of-sale resellers alike. However, there may be some companies that aren’t yet ready to seize the opportunity Omni channel provides. With this in mind, it’s vital to gain an understanding of what Omni channel can do for merchants and
How Point of Sale Resellers Can Thrive with Omni Channel Read More »
As mentioned in my previous blog post, Data Storytelling is becoming a necessary skill in an analyst’s repertoire. As companies invest more time and money into data, they want to see the return on their investment. In other words, they want useful insights! But, more importantly, insights they understand and can use to enhance their
Get to the Point: How to Turn Analytics Reports into Billboards Read More »
Chart of the day: Globally 16-24s mobile users are now capturing as much daily time as all other devices combined Last week it was reported that the Mobile Tipping Point is on the horizon. The mobile tipping point is when internet users will spend longer on their mobile than all other devices combined. According to Global
Mobile tipping point is happening among 16-24s Read More »
When you are in a store and ready to check out, you go to a queue, and there is a physical register. When you are online, you still add things to a cart and then follow a checkout flow. But how much longer will these paradigms still exist? Consumers can now make purchases from practically
Principles of Successful User Experiences at any Touch Point Read More »
LocalSEOGuide is releasing a new Google My Business monitoring tool called “Locadium.” It’s conceptually similar to other local listings monitoring services; however it’s exclusively focused on Google My Business (GMB). Yext, Moz, Brandify, Vendasta, BrightLocal, SIMPartners, Chatmeter, among others, also provide local listings scans and monitoring. However, according to LocalSEOGuide founder Andrew Shotland, Locadium is
a new ‘point solution’ to monitor GMB listings changes Read More »
Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with little thought as to how acquisition strategies can impact email deliverability. A particularly popular method for retail marketers is “point of sale” or “in-store” address collection at the point of
Closing the Gaps in Point of Sale Address Collection Read More »
