Pointers

Three key pointers when using location data for campaign planning – Econsultancy

The application of sophisticated behavioural insights, derived from location-based data, has the potential to unlock significant value for advertisers. This is particularly true for out-of-home where data driven planning and dynamic activation can deliver material performance improvements. However, in rushing to embrace this opportunity, it is critical that the industry holds itself to the very …

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Pointers on Backing Up Ecommerce Data

Backups are an insurance policy for your ecommerce store that you hope never to use. Unfortunately, many backups aren’t adequate. The purpose of a backup is to recover the code and data to your store. It could be a partial loss, such as accidentally deleting a popular product. Or it could be the loss of …

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News Powerhouse Gives Pointers for Great Content

What can marketers learn about content quality from a news outlet? Plenty, if that news outlet is Quartz. If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years, you know that Quartz (“a new kind of global business news outlet”) creates content that people “freaking love.” Yes!! …

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Create a website with SEO in mind: Technical pointers • Yoast

After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called …

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4 Pointers for Holiday Email Marketing in 2017

It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for the upcoming holiday season. Send Email During Low-volume Periods One of the top questions I receive is when is the best time to send a marketing …

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