Marketing Strategy – Point-of-Sale Marketing: Give Them What They Want, Wherever They Are : MarketingProfs Article

What’s your focus? Are you all about e-commerce, harnessing the Internet for most of your sales, and with an obligatory storefront? Or do people flock to your physical location, and your website points them there? The reason I ask is this: Where you make your sales informs your point-of-sale (POS) marketing. If you type in …

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