While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that half of all internet searches will be carried out via voice by 2020 does not look like it’s on track to be a reality, despite making it into Mary Meeker’s […]
Who’s poised to win the brewing v-commerce wars? Read More »
The 5 P’s of Artificial Intelligence Most marketers are familiar with the 5 Ps: product, price, place, people, and promotion. But Roetzer has developed the 5 Ps of AI: planning, production, personalization, promotion, and performance. Here’s how the sequence works. Planning: Predicting consumer behavior, defining strategies, prioritizing activities, and determining how to allocate marketing resources.
AI Poised to Take the Marketing World by Storm in 2019 Read More »
The European Union’s hotly debated Copyright Directive is set to become law. The final language has been agreed upon and all that is now required is formal European Parliament and member-state approval, which are widely expected. The Directive will govern copyright rules across Europe and is intended to create “a single digital market” and compensate
EU copyright directive poised to become law, includes licensing fees for search engines Read More »
Despite anticipated industry downturns this year, Envoy’s strategic focus on innovation and investment in technology-driven platforms has us poised for another year of ‘wins’ heading into 2019″, said Melody Warren, Marketing Director. HOUSTON (PRWEB) January 07, 2019 Having concluded a robust year of accomplishments surrounding customer experience, digital tool adoption, brand exposure and web
It’s almost the big day! No, not Thanksgiving. Or Black Friday. We’re talking about Small Business Saturday. It’s coming up soon — November 24! The day that was created as a promotion by American Express has turned itself into somewhat of a household name, as it were. And amid all the hooplah and madness of
Small Business Saturday Poised to be a Big One, According to Experts Read More »
Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings from Google and Criteo. It’s
Amazon poised to launch new retargeting ad product – [report] Read More »
Google has long touted the growth of queries with local intent, such as those that include the words “near me” or a location name, such as a city. Over the past couple of years, the search giant has set about to monetize this ever-growing segment of queries. Whether directly on its own domain, such as
New York City Council is considering making cuts to the city’s commercial rent tax. The tax consists of a 3.9 percent surcharge on annual rents of more than $250,000 for stores and select businesses located south of 96th Street in Manhattan. New York Commercial Rent Tax Originally enacted in the 1960s, the tax covered businesses
