Policies

Google Ads Introduces New Policies for Certain Types of Medical Ads

Google is introducing a new policy to prohibit ads for unproven or experimental medical techniques. Examples of such techniques, as stated by Google, include stem cell therapy, cellular (non-stem) therapy, and gene therapy. This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. In addition, ads for treatments with …

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Lenient disciplinary policies let a shooter go free

Andrew Pollack, Opinion contributor Published 3:15 a.m. ET Sept. 9, 2019 | Updated 8:13 a.m. ET Sept. 9, 2019 The Parkland shooter never should have been in the same school as my daughter. But his misbehavior and warning signs went unpunished and ignored. As students settle in for the new school year, parents must ask: …

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Smart Policies in Cybersecurity and Technology

It seems you can find an argument about pretty much anything these days. Yet, I don’t think anyone would argue that the growth in cybersecurity and technology applications has been exponential. Modern humans left Africa some 60,000 years ago,  but the first Industrial Revolution did not occur until the late 1700’s/early 1800’s.   In just over …

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Facebook introduces new policies for political, social issue ads ahead of 2020 elections

Political advertisers on Facebook required to include EIN or FEC numbers. Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S, were introduced on …

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Google moves to simplify, standardize content policies for publishers

Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across AdSense, AdMob and Ad Manager. Google content policies will soon be divided into two categories: Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page will outline the types of content that cannot be monetized and …

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Why CMOs should care about digital policies

As a CMO, you see your C-suite colleagues as smart people with lots of common sense. That’s especially true when it comes to business or finance. But C-suite business savvy doesn’t always translate into digital smarts. And it’s why your colleagues can sometimes do things that place the company’s reputation on the line. Consider these …

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