Nearly 8 billion dollars will be spent on political advertising this year, by far a record. Yet all that loot may be misplaced. When I asked 1,001 Americans how they decide what and whom to vote for, advertising was the 7th most impactful source of information. That’s right, 8 billion spent on the […]
New Research Reveals Shocking Truth About Political Ad Spending Read More »
Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad policies in May — enforcing new ID requirements for anyone purchasing political ads — the company is now sharing its first transparency report focusing solely on political ads, as well as a political
As transparency becomes increasingly important in business, more and more consumers prefer businesses with values that support their own beliefs and causes. How can your business promote its values? Supporting charitable organizations is one way, of course: In a recent study conducted by Euclid, Brand Perception Effect, 85% of consumers say they prefer to patronize
5 Ways to Promote Your Small Business’s Values – Without Getting Political Read More »
Facebook has removed a cluster of Pages which were found to be part of a new political misinformation campaign. Source link
Facebook Has Removed a Cluster of Pages Found to be Sparking Political Divides Read More »
Since the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of evidence that Russia used the app to interfere in 2016 elections — the company has made sizable efforts to curb malicious content and misinformation this year. As part of its work in this area, the
Facebook’s automated systems to monitor political advertisers are blocking the wrong ads Read More »
We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be
The big list of political ad policies from leading social & search platforms Read More »
Google will pause state and local political ads in the state of Washington, according to an article appearing in GeekWire. That’s in response to a new campaign finance law that requires near “real-time disclosure of detailed information about election ads in response to public records requests.” Here’s what Google said in its AdWords policy update:
Google axes political ads in Washington state, LinkedIn does it globally Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
Washington has filed a lawsuit against Facebook and Google over their inability to show their records on who purchased political ads on the platform. The two companies were reportedly paid millions for political ads but have failed in publishing key information, like the advertiser’s address, that’s required by law. Washington legislation mandates that advertisers collate
Facebook, Google Get Sued by Washington State Over Political Ad Records Read More »
Facebook has now officially launched its new political ads disclosure tags, which will highlight “issues-based” ads in News Feeds, and give users the ability to learn more about who’s funding them, along with access to an archive of all ad content related to each subject. As explained by Facebook: “Starting today, all election-related and issue
Facebook Officially Launches “Issues Ads” Tags to Increase Political Transparency Read More »
