Political

Federal Election Commission proposal toughens political ads disclosure rules

Channel: SEM, Facebook, Google, Google: AdWords, Google: Critics, Google: Legal, Legal: Regulation, SEO BLOG / Good To SEO

The nature of political advertising is manipulation and deception. This was taken to extremes in 2016 as fake news and ads from outside actors and extremist groups sought to manipulate public opinion and influence the presidential election. Now, with Russia expected to meddle in the 2018 midterm elections, the Federal Election Commission (FEC) is considering […]

Federal Election Commission proposal toughens political ads disclosure rules Read More »

66% of consumers want brands to take social and political positions

branding, Channel: Social Media Marketing, Facebook, SEO BLOG, Social media marketing / Good To SEO

In this highly polarized political environment, brands face major challenges in trying not to take sides on hot-button issues. Being apolitical might look like insensitivity or tacit support for objectionable conduct or positions; taking a stand risks alienating “the other side.” This is the essence of the challenge: how to navigate an increasingly tribal environment

66% of consumers want brands to take social and political positions Read More »

Should Your Brand Take a Political Stand? Your Liberal Customers Think So

Marketing Tips, SEO BLOG / Good To SEO

Addressing political issues on social media has traditionally been taboo for a lot of businesses. But as it turns out, some of your customers might actually want you to get political online. A recent report from Sprout Social found that 61 percent of consumers think it’s important for brands to take a stand on social

Should Your Brand Take a Political Stand? Your Liberal Customers Think So Read More »

Facebook Announces New Measures to Tackle Political Interference via Facebook Ads

SEO BLOG / Good To SEO

Following Facebook’s recent investigation into Russian-backed ads which ran on their network in the lead-up to the 2016 U.S. Presidential Election, The Social Network has announced a new set of measures to help them tighten control over ad content and ensure such misuses of their platform are minimized where possible. Facebook recently conducted an internal

Facebook Announces New Measures to Tackle Political Interference via Facebook Ads Read More »