Digital Advertising Alliance’s new ‘PoliticalAd’ icon will identify online political ads that meet new guidelines
As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers more accountable. The not-for-profit independent organization composed of multiple advertising organizations and marketing trade groups has released a 12-page document titled “Application of the Self-Regulatory Principles of Transparency […]