PoliticalAd

Digital Advertising Alliance’s new ‘PoliticalAd’ icon will identify online political ads that meet new guidelines

As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers more accountable. The not-for-profit independent organization composed of multiple advertising organizations and marketing trade groups has released a 12-page document titled “Application of the Self-Regulatory Principles of Transparency …

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Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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