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Multinational Marketing: How to Take Your Agency Across the Pond

4 strategies to help your agency expand abroad As recently reported by The New York Times, the world market has finally escaped the throes of the economic crisis, as we now see every major economy enjoying simultaneous growth. While the reasons for this growth are manifold and far-reaching, one thing is clear: Businesses finding success at home …

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Cross-Cultural Design: How Companies Are Taking Trends Across the Pond

With nearly 4 billion people now able to access the internet, it’s not surprising that people are becoming more aware of other countries’ styles and trends. People can now get a glimpse of how others live, dress, work, eat, and think, all without needing to travel. This means that people from areas both rural and …

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