“Position zero” is a lot like sitting pole position in Formula One racing. Just as pole position gives drivers the inside track to a checkered flag, position zero in search results gives you a great chance of winning eyes and organic click-through to your website. What is position zero? There is position one on search […]
In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as “position zero” or “ranking #0.” One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1
Advice LBV Hub Marketing & PR Stone Create Google’s SERP Zero Before we dive into all things Google’s position zero, picture this scenario. You’ve spent months trying to get your website ranked as highly as you can on the search engines. One afternoon you decide to sit back and evaluate your SEO growth. You find
If you want to increase your website traffic and impressions, know what to do to boost your search engine ranking. 1. Posts that meet the needs of search engines Research from Dimensional Research indicates that the top search categories include “bargains,” “safety,” “fast shipping,” “home,” “electronics,” “paraplegic” and “specialized.” When you publish such content, you’re
Like most marketing directors, I have worn several hats over the years. When my career began shifting from traditional marketing toward digital, one of my earliest hats was that of “the SEO guy.” In the early days of search, black hat search engine optimization (SEO) didn’t exist; we just did what worked, including many tactics
After Google Ads announced it would be sunsetting average position, Microsoft Advertising introduced impression share reporting metrics but said it would continue showing average poistion as well. That always felt a bit half-hearted, though, particularly when most advertisers mostly shrugged off the change. Deprecating starting in April. Microsoft Advertising announced Wednesday that it will deprecate
Microsoft Advertising to deprecate average position after all Read More »
Serina Fignole – November 19, 2018 As a digital marketer, it is important to understand where your ad(s) appear within a Google Search results page. Contrary to popular belief, Google’s average position metric is not a true indicator of where an ad appears on the page. Technically, an ad position of “1” represents that your
Google Ads Unveils Four New Search Ad Position Metrics Read More »
It happened – Average Position is gone. Caput. Outta here. It was, at its best, a vanity metric and not a reliable indicator of how well your ads were positioned. On a small scale, you could have seventy ads in position one and thirty ads in position five for an Average Position of 2.2. An
Soapbox: Why I’m so glad Google ended our relationship with Average Position Read More »
Dec 13, 2011 Sometimes, all you need is a kickstart. That’s all it took for Julia Nable, co-founder (with her partner) of SandorMax, to decide how to position their small Connecticut-based firm after 6+ years in business. I met with Julia and Zoltan for a 2 hour consultation in June 2011 (almost exactly 6 months
In this blog post, we’ll share branding strategies every influencer and business can put into action to separate themselves within an oversaturated market. “Brands with consistent branding expect to earn 23% more annual revenue than the brands that are inconsistent.” If you’re like most marketers, you’re always on the lookout for ways to make your
5 Branding Strategies That Will Strengthen Your Position in the Market Read More »
