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The Benefits of Position-Based Attribution Modeling: MoreVisibility

The Benefits of Position-Based Attribution Modeling: MoreVisibility Fiorella Öxndal – May 1, 2019 On the path to a conversion, a user may conduct multiple searches and interact with multiple ads from the same advertiser. Google Ads’ attribution models allow the advertiser to control how the “conversion credit” is split amongst the various searched keywords that …

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Moving from Last Click to Position-Based Attribution Modeling

An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the right model for your account is important. In this blog, we’ll cover a quick overview of Google’s attribution, what led us to consider testing a …

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