The Benefits of Position-Based Attribution Modeling: MoreVisibility
The Benefits of Position-Based Attribution Modeling: MoreVisibility Fiorella Öxndal – May 1, 2019 On the path to a conversion, a user may conduct multiple searches and interact with multiple ads from the same advertiser. Google Ads’ attribution models allow the advertiser to control how the “conversion credit” is split amongst the various searched keywords that […]
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