Retail sales at brick and mortar stores continue to slump moving into fall. That’s just one of the insights from in-store analytics firm RetailNext’s year over year numbers in the Retail Performance Pulse report for September. But not all was doom and gloom in the reports as some regions showed more positive numbers than in August. […]
In-store Retail Continues Slum In Fall But With Some Positive Signs Read More »
Are you proud of where you live? It’s a question we don’t often consciously ask ourselves. There are a lot of reasons to have pride of place about Bakersfield ― delicious diversity of restaurants, a downtown with authentic local charm, an entrepreneurial spirit and plenty of business opportunity, kind people, affordability, upward mobility, water in
Anna Smith: Think Positive about Bakersfield’s benefits | Columnists Read More »
Chart of the Day: 21% of respondents characterize Sales and marketings relationship as either misaligned or ‘don’t know’ – part 5 of 10. For a working, thriving business you need a working and thriving team. If your teams aren’t happy and working together, it’s going to lead to a very disjointed business. Both teams need to
Is your Marketing and Sales Alignment SLA positive? Read More »
I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting the unbreakable bond between man and Clydesdale do not incite
Using social proof influences the reader’s decision to take action. For online businesses, this means improved conversions. Some social proof methods can even widen the reach of your brand, such as with social media. However, doing it the wrong way can be worse than not using it at all. There are two sides to social
Positive vs. Negative Social Proof: How to Get it Right Read More »
We’re all influenced by online product reviews, whether they’re positive or negative. 61% of customers read online reviews before making a purchase decision. They help eliminate doubt among potential customers and also play a role in your search engine rank by creating new content for spiders to crawl. As a business, it’s important to harness
How to Get More Positive Customer Reviews [Without Being Annoying] Read More »
As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details. Many factors can deter someone from submitting a form, including the unwillingness to provide contact information. Here are some
