PostDigital

Are we in a post-digital era? – Econsultancy

This week, a new report from Accenture has declared that the “post-digital era is upon us”, but is its declaration premature? And are we really seeing the end of digital transformation? Plus, we look at how Air Malta’s digital transformation efforts are giving it clout despite its small size, and how newly-founded voice company Rabbit …

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The Value of Brand Audiences in A Post-Digital World

I am struck by the notion that we have spent the last few years talking about how content marketing, as an approach, focuses on one thing: building a loyal, subscribed audience that we can monetize over time. Many of us at CMI have written about how audiences are an asset, and that their value can …

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