PostGDPR

What Do Great Customer Loyalty Schemes Look Like in a Post-GDPR World?

Big Data, customer experience, Digital Marketing, Loyalty Marketing, Marketing Best Practices, Marketing Strategy /

TheDigitalArtist / Pixabay The General Data Protection Regulation (GDPR), introduced in May 2018, changed how brands interact with their customers. Tighter restrictions around the use of personal information means customer loyalty schemes have to work a little harder to deliver results. To better understand what great customer loyalty looks like now, we’ve broken it down […]

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Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads

A-From MTT, Channel: Martech: Advertising, GDPR - General Data Protection Regulation /

Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs for non-targeted mobile ad inventory. That’s a key finding in a recent report from mobile ad platform Smaato, “Global Trends in Mobile Advertising,” based on trillions of ad requests through its platform. In the Americas,

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Prediction About Data Usage Post-GDPR

A-From MTT, Channel: MarTech Today, Martech Column /

Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what happens now? Consumers received email consents and opt-in notices, companies made a mad dash to prepare for GDPR compliance and industry conferences covered the topic extensively. Certainly, GDPR has changed business

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Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting

A-From MTT, Channel: Martech: Advertising, GDPR - General Data Protection Regulation /

Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life following the launch in May of the General Data Protection Regulation (GDPR). Some adtech observers have contended that contextual advertising can take the place of data-based audience targeting, because it does not require consent and could cost less.

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