PostHoliday

Marketing Day: Amazon adopts viewability standard, post-holiday return season, more

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: …

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It’s post-holiday return season: How marketers can make the best of it

The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is fueling growth in order returns. Overall, U.S. retail returns are estimated to cost retailers $550 billion by 2020, an increase of 75.2 percent from four years …

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Remarketing tactics can mitigate post-holiday waste, here’s how

‘Twas the week before the holidays when all through the ‘nets,All the Search practitioners were bustling, executing and optimizing big bets.The campaigns were strategized from past data with care,In hopes that a 15X ROAS soon would be there.All the audiences were curated, segmented, aligned;But what happens post-holiday? It’s back to the grind.Remarketing campaigns are now …

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