The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels — paid search, display, social, native, the list goes on — to (hopefully) drive as many shoppers to convert as […]
Post-holiday analysis: connected TV becomes performance TV Read More »
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Marketing Day: Amazon adopts viewability standard, post-holiday return season, more Read More »
The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is fueling growth in order returns. Overall, U.S. retail returns are estimated to cost retailers $550 billion by 2020, an increase of 75.2 percent from four years
It’s post-holiday return season: How marketers can make the best of it Read More »
With U.S. retail holiday sales expected to exceed $1 trillion and e-commerce sales to rise 22%, a lot of brands look to keep their optimization efforts relatively status quo until the holidays are over. However, once the new year hits, it’s crucial for brands to have a plan in place to make the most of
Three Ways To Recharge Your Brand During The Post-Holiday Slump Read More »
Credit: Bacho/Shutterstock For businesses large and small, the annual holiday season really is the “most wonderful time of the year,” to quote the classic tune. Customers looking to spread a little cheer among their loved ones come out in droves to get the newest toys, try out the latest services and end the year spending more
‘Twas the week before the holidays when all through the ‘nets,All the Search practitioners were bustling, executing and optimizing big bets.The campaigns were strategized from past data with care,In hopes that a 15X ROAS soon would be there.All the audiences were curated, segmented, aligned;But what happens post-holiday? It’s back to the grind.Remarketing campaigns are now
Remarketing tactics can mitigate post-holiday waste, here’s how Read More »
Post-holiday returns are a reality for merchants of all shapes and sizes. Last year, UPS projected a whopping 1.4 million returns on what it dubbed “National Returns Day,” or January 3, 2018. That number represented roughly $90 billion in unwanted gifts, totaling to nearly a quarter of the year’s returns. As ecommerce gains momentum and
B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real. Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of. The strategies I’ll touch
Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads Read More »
As we wrap up the holiday season, we often see e-commerce sales start to take a dive as customers fall into a post-holiday slump. However, today I would like to focus on how to boost those post-holiday sales with a few conversion rate optimization tips. Conversion Rate Optimization for E-commerce As conversion rate optimizers, we
How To Boost Post-Holiday Sales with Conversion Rate Optimization Read More »
