Why marketing convergence is non-negotiable in a post-mobile world
Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. A game of pong on such a device was inconceivable, let alone access to the world wide web (which didn’t even exist at that time). It wasn’t until 27 years later that the …
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