PostPurchase

Retention Content Marketing: How To Create Post-Purchase Loyalty

56% of B2B marketers plan to increase content creation spending —but they myopically miss a huge opportunity: retention content marketing! To understand this marketing challenge, examine this 2019 Content Marketing Institute/MarketingProfs Research chart. (Here’s the full 2019 B2B Content Marketing Research analysis.) Content Marketing By Buyer Journey Stage Chart via Content Marketing Institute-MarketingProfs By stopping at …

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5 Post-Purchase Email Campaign Tactics Worth Trying

Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers …

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The Post-Purchase Experience: What Consumers Want

Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology. The report was based on data from a survey of 2,000 consumers in the United States age 25 and older. Most respondents (60%) rate their post-purchase …

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