PostPurchase

How to Measure Customer Satisfaction With Automated Post-Purchase Email Funnels

How to Measure Customer Satisfaction With Automated Post-Purchase Email Funnels

eCommerce brands large and small have come to the realization that investing in a better customer experience (CX) can be the difference between growing and shutting down. In fact, studies found that 86% of consumers are willing to spend more money on better experiences. And it’s becoming so important that many studies have predicted that …

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4 essential metrics for measuring e-commerce post-purchase conversions

If you’re not measuring what happens after your visitors buy, you’re missing the additional revenues that these metrics drive Many e-commerce stores seem to have a ‘one and done’ approach. They focus all their time and marketing dollars on getting prospects to their door, convincing them to shop, then getting them to buy. But then, …

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How Email Campaigns Can Help Your Post-Purchase Marketing

How Email Campaigns Can Help Your Post-Purchase Marketing A purchase experience isn’t over after a payment has been finally made: ensuring your customers can enjoy decent post-purchase support is equally important for your brand reputation. An occasional visitor who has got a satisfactory shopping experience at all purchase stages is more likely to turn into …

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Retention Content Marketing: How To Create Post-Purchase Loyalty

56% of B2B marketers plan to increase content creation spending —but they myopically miss a huge opportunity: retention content marketing! To understand this marketing challenge, examine this 2019 Content Marketing Institute/MarketingProfs Research chart. (Here’s the full 2019 B2B Content Marketing Research analysis.) Content Marketing By Buyer Journey Stage Chart via Content Marketing Institute-MarketingProfs By stopping at …

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5 Post-Purchase Email Campaign Tactics Worth Trying

Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers …

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The Post-Purchase Experience: What Consumers Want

Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology. The report was based on data from a survey of 2,000 consumers in the United States age 25 and older. Most respondents (60%) rate their post-purchase …

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