Almost two decades ago, Fred Reichheld showed that it costs companies more to acquire a new customer than to keep an existing one — and that smaller changes in post-sale retention can lead to bigger boosts to profitability.[i] In new research, Forrester shows why B2B marketing leaders need to remember Fred’s findings and refocus on […]
How A Global Crisis Puts Post-Sale Customer Marketing In The Spotlight Read More »
You’ve given them countless product demos. Made executive trips to their headquarters. Answered their questions on Saturday mornings. Invited their European team out to dinner. Your team put in the work and finally won the deal. Congratulations! Now, is it really on to the next one? For sales yes, but for your entire company it
The Value of the Post-Sale Customer Experience in the B2B Industry Read More »
Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question. It’s rare that I hear of these
Why Savvy Marketers Close the Pre- and Post-Sale Content Gap Read More »
