Potential

YouTube Announces Revision of YouTube Red, Expands Potential of TV-Like Offerings

SEO BLOG /

With digital video consumption rising, both Facebook and Twitter have been working to get in on the action by pushing their own, original content offerings, signing a range of programming partnerships, with a particular focus on live-streaming. And that’s working, kind of. In their latest results, Twitter noted that video now accounts for more than […]

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Review your options with Spotify and the growing potential in audio marketing

Digital marketing strategy, SEO BLOG /

Three ways that marketers can benefit from working with Spotify When marketers talk about ‘content’ one often thinks of words, images, video, or a combination of all three, such as infographics or interactive visuals. However, in recent years there has been a surge of interest in audio, from the growing popularity in podcasting to the

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YouTube Announces New Deal to Promote YouTube TV, Expanding Online Video Potential

SEO BLOG /

If you work in digital marketing, you already know that video is a big deal. You likely also know that live-streaming can have significant benefits, and the natural progression of live-streaming is creating your own video programming, dedicated, regular shows that can drive increased engagement and boost brand awareness. Of course, not everyone has the

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Gust Launches Investment Feedback Engine to Tell Startups Their Funding Potential – Small Business Trends

Finance, SEO BLOG /

A new evaluation engine by Gust analyzes key startup metrics so entrepreneurs can get feedback from potential investments and tools for improving the business’ to appeal to investors. Gust Startup Funding Evaluation Engine In providing this new feature, Gust says founders will have the necessary tools for improving their pitching ability while at the same

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Reddit Announces Improved Ad Options as it Looks to Boost Revenue Potential

SEO BLOG /

It doesn’t get as much consideration as other social platforms, but Reddit can hold significant value, and is worth considering in your wider social media marketing efforts. With more than 330 million users, Reddit boasts an extremely engaged community, and is regularly the originator of broader web trends – but thus far, Reddit hasn’t exactly

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The Hidden Mystery Behind Building Trust with Potential Customers – Small Business Trends

Sales, SEO BLOG /

We don’t buy products, services or companies. Well, we do, but we buy them from people we trust. We all operate in competitive industries. Our prospects can find what we sell just about anywhere. So, how do they decide who they buy it from? They buy from the person they trust. Therefore, people buy from

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Google facing $1 billion in potential liability with UK class action

Apple, Channel: Mobile, Google, Google: Business Issues, Google: Legal, Google: Outside US, SEO BLOG /

In 2012, Google paid $22.5 million to settle an FTC claim that the company “misrepresented to users of Apple Inc.’s Safari Internet browser that it would not place tracking cookies or serve targeted ads to those users . . .” The company bypassed Safari’s cookie-blocking settings, it said, to deliver a “signed-in” user experience. Google explained

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