How Digital Demo Helped Kraft Heinz Pour on Retail Sales
A new line of salad dressings from Kraft Heinz is poised for big things. But Josh Bruns, associate director of shopper marketing for the Kraft-Heinz Walmart team, knows even promising new products can get overlooked on crowded store shelves. “At Walmart, many new items are lost in a sea of similar offerings,” Bruns said. “In the salad …
How Digital Demo Helped Kraft Heinz Pour on Retail Sales Read More »