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Six case studies of machine-learning powered email marketing – Econsultancy

Machine learning has changed the game for email marketers. Once hyped as the ‘next big thing’, it is now being put into practice by a wide range of businesses to improve the effectiveness of email. Here are just six case studies that demonstrate its success. Dell Language plays a huge part in why consumers respond […]

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Salesforce Marketing Cloud launches new analytics tools powered by Datorama

Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all powered by Datorama. They mark the first new Datorama solutions since Salesforce acquired the marketing intelligence and analytics platform in July 2018. Datorama is now part of Salesforce Marketing Cloud. The Datorama Marketing Cloud connectors. Marketers will

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DuckDuckGo map and address searches now powered by Apple Maps

Last June, Apple launched MapKit JS for third-party developers and publishers as an alternative to Google Maps. Today DuckDuckGo announced it was adopting Apple’s MapKit JS framework for both desktop and mobile searches. All the features available in Apple Maps will now be available for local and map-based searches on DuckDuckGo. The company had been

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LotLinx Releases The Future of Search Engine Marketing with an AI Powered App for Automotive Dealers

CHICAGO, Jan. 9, 2019 /PRNewswire/ — LotLinx, the automotive industry’s leading authority on inventory marketing artificial intelligence (AI) solutions, today announced an AI powered search engine marketing (SEM) solution that dramatically improves performance while efficiently utilizing spend.  SEM /AI/ continuously and dynamically optimizes inventory marketing campaigns to account for changing consumer and market trends, marketing

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Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers

Mavatar CEO Susan Akbarpour says that their blockchain powered mCart system is helping retailers track influencer driven sales… forever. That’s right, using their decentralized marketplace/influencer marketing attribution platform mCart retailers can now determine exactly where sales are coming from forever. This enables manufacturers and retailers to engage and incentivize influencers to create even more organic

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PageSpeed Insights, now powered by Lighthouse

At Google, we know that speed matters and we provide a variety of tools to help everyone understand the performance of a page or site. Historically, these tools have used different analysis engines. Unfortunately, this caused some confusion because the recommendations from each tool were different. Today, we’re happy to announce that Pagespeed Insights (PSI)

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AI Powered Background Checks on Employees with Checkr.com

The Checkr screening solution uses artificial intelligence or AI to classify background data to provide more relevant reports. The company has also launched Better Future to empower job seekers so they can see what is in their background before they submit their application. With unemployment rates getting lower each month, the tight labor market is

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‘Bing spotlight’ offers a news hub for information on evolving stories, powered by AI and human editors

Bing announced Monday a new way to deliver information around “impactful stories that evolve over a period of weeks or months.”  Called Bing spotlight, the feature offers a broad view of select news topics by curating a rundown of how they have developed over time. This includes a round up of the latest headlines on

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Search in Pics: Google ice cream pool, AI powered piano & watching the World Cup

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Googlers watching the World Cup at the office: Source: Instagram Rainbow stairs and pinwheels at Google

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