PPC

Pay-per-click (PPC) trends 2020 | Smart Insights

Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm. As the world of Pay-Per-Click (PPC) becomes increasingly competitive, it has never been more important to ensure you are spending your budget efficiently …

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New trade group Paid Search Association launches with exclusive PPC focus

The industry has a new association – the Paid Search Association – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search industry.” A mature industry. Upon first glance, it’s a somewhat surprising development given that marketers are increasingly seeking to overcome organizational silos and coordinate campaigns across channels. In …

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PPC automation will disrupt your business, but automation layering will save the day

As a finalist for the Google Premier Partner awards, I recently had the chance to visit Google’s campus in NYC. There, I spoke to a Googler about the state of agencies and he lamented the fact that a large wave of PPC agencies that got their start during the last economic downturn in 2008 are …

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