PPC

What Are AdChoices and How Do They Affect Your PPC?

What Are AdChoices and How Do They Affect Your PPC?

Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center, four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while …

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Experiments with Exact Match Keywords in PPC | Netvantage Marketing

Experiments with Exact Match Keywords in PPC | Netvantage Marketing

Last week our staff attended MozCon, virtually of course. There were a lot of good presentations and content. However, one small part of one of the sessions really got me thinking. Francine Rodriguez of WordStream gave a very good presentation on automation in PPC. Her presentation, along with all the Moz video bundle, is worth …

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Scaling Back Your PPC Program? Here’s What You Need to Consider

Scaling Back Your PPC Program? Here’s What You Need to Consider

It’s not uncommon for businesses to get excited about promoting new products or services through paid search advertising. But sometimes, they forget they’ll need to either increase their advertising budget for this new endeavor – or re-allocate some of their existing budget. Unfortunately, when you shift marketing budget from one area to another, you trigger …

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SEJ eSummit June 2020 Speakers

SEJ eSummit: Join Us Tomorrow for 10 Hours of SEO, PPC, Social & Content Marketing

Tomorrow’s the big day! It’s almost time for SEJ eSummit. Starting at 10 a.m. ET / 7 a.m. PT tomorrow (June 2), we kick off our virtual conference, covering all things SEO, PPC, social media, and content marketing. It will feature the industry’s best speakers delivering the top-rated content you’ve come to expect from us. …

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Google Ads Tips: 5 Ways to Improve Your PPC Ad Campaigns

Google Ads Tips: 5 Ways to Improve Your PPC Ad Campaigns

Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, Google Ads still has its share of nuances and complexities. Google Ads is often a difficult platform to make profitable for most businesses: Competition in Google …

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