PPC

An agency veteran goes in-house to help build and lead a new PPC team

After working for many years with agency partners to plan and execute paid search, it took T-Mobile US just five months to transition all paid search activities-house. “Bringing the team in house aligns us closer to the business and drives more impactful outcomes to T-Mobile US through paid search activation,” said Natalie Barreda, senior manager […]

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Lawyer SEO Benefits When Using SEO Vs PPC

SEO BLOG / Good To SEO

In terms of law firm marketing, the online world has proven to be a valuable channel for lawyers and law firms to generate more leads. At present, there are various online marketing strategies available, and these include PPC and SEO. A lot of lawyers and law firms have benefitted from SEO and PPC. While some

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10 Tools for PPC Managers That Have Nothing to Do With PPC

SEO BLOG / Good To SEO

Whether you’ve been doing paid search for a year, or for more than 17 years like I have, it’s important to maximize your efficiency. Most of the articles out there tend to list tools for PPC managers that relate to PPC – keyword tools, tracking tools, competitor research, Google Ads editor, PPC analysis tools, bid

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How to get client buy-in to try new PPC tactics

SEO BLOG / Good To SEO

Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.” “LinkedIn is too expensive for us.” All of us have heard similar responses when pitching new PPC tactics to clients. A channel that just might be the next best source

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How to Measure Success in PPC Campaigns With & Without Conversion Data

SEO BLOG / Good To SEO

One of the greatest gifts digital marketing represents is the date to know when we are achieving our goals. The most straightforward measurement is conversions. Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page. Yet not all brands are capable of

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Paid Search Association Launches Daily PPC Email and Adds New Board Members

SEO BLOG / Good To SEO

Paid Search Association Logo To get the Daily PPC Links, join the Paid Search Association at https://paidsearch.org. TAMPA, Fla. (PRWEB) January 28, 2020 The Paid Search Association, the first association dedicated to the paid search industry, launched a daily email newsletter and added eight leading paid search experts to its Board of Directors. The

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Why are you making PPC budgets so difficult?

SEO BLOG / Good To SEO

Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% of brands and agencies saying that their PPC budget is lower than it should be. To make things

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Top 10 Must-Try PPC Tactics for 2020

SEO BLOG / Good To SEO

If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently than before. If your program isn’t in an advanced state already, here are ten tactics you must try this year (in no particular order). 1.

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How to Leverage First-Party Data to Boost PPC Performance

SEO BLOG / Good To SEO

Most experts believe that the future of PPC will revolve around: An expanded use of automation. More advanced audience targeting. PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart Bidding umbrella. With greater control of PPC accounts now being handed over to machines

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SMX Overtime: When to use PPC automation (and when not to)

SEO BLOG / Good To SEO

Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do

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