PPC

4 New Jobs Posted on the PPC Hero Job Board

New jobs have been posted to PPC Hero’s Job Board, including new positions open at Cornett, T-Mobile, & Clearlink. Here’s a brief look at some of the positions available: CornettLexington, KYRole: Senior Digital Media Planner/Buyer The SR.  DIGITAL MEDIA PLANNER/BUYER strategically leads media planning for accounts at Cornett with a focus on digital mediums. This position will work closely with

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How to Use the Synergy Between PPC & SEO to Leverage Campaigns

Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels. Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives. However, this way of looking at PPC and SEO discounts a basic truth. Because of how search

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Should you bid on your competitors’ brand terms? A simple test for PPC – Econsultancy

In the last couple of weeks the competitor and brand bidding debate has once again reared its ugly head when Basecamp.com ran this controversial ad below. The ad fires back at Google over the fact that Basecamp has to pay them what they called a “ransom” so that they appear at the top of the

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