When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content …
BRAINSTORMING At the initial brainstorm for a campaign, one of the first questions to consider is whether social media would be suitable for the campaign in question. How could social media marketing add value to the campaign, and what could it accomplish that other elements in the campaign – advertising, PR and events for example …
Digital Marketing Leader REQ Acquires Tech PR Firm SpeakerBox Odessa American WASHINGTON–(BUSINESS WIRE)–Jan 15, 2019–Leading digital marketing company REQ announced today its acquisition of SpeakerBox, an award-winning … Source link
This article originally appeared on PR Daily in January of 2018. The business world has been upended with the introduction of social media and access to better data, but the PR industry has stayed stagnant. Although there are industry voices committed to the idea that a PR professional who says she can tie her efforts back to …
Why and how PR pros should adopt the PESO model – PR Daily Read More »
PR Club Opens Call for Entries for 51st Annual Bell Ringer Awards Citizentribune BOSTON–(BUSINESS WIRE)–Jan 9, 2019–PR Club, the longest-standing association for communication professionals in New England, today opened … Source link
PR Club Opens Call for Entries for 51st Annual Bell Ringer Awards Watertown Public Opinion BOSTON–(BUSINESS WIRE)–Jan 9, 2019–PR Club, the longest-standing association for communication professionals in New England, today opened … Source link
The 8 Types of PR Pros There are many different types of PR people. However, the type of PR person you choose to be will likely shift throughout your career. Your role within PR may change, the industry you’re representing may change, your entire job description may change — pulling you away from the everyday …
