As chatbots continue to grow in popularity, especially with the onset of AI-backed capabilities, their potential applications in the business realm continue to grow. According to Gartner, 55 percent of all companies will be using chatbots by 2020. Forrester research describes chatbot growth as “crazy,” stating, “Bots are easier to develop than apps, and they’re […]
It’s the moment of truth. It’s where your e-commerce experts’ predictions are proven true or else … or else they were wrong and it’s time to pivot, time to look seriously at your hired help, to moan and whine, go back to the drawing board or whatever is your preferred business strategy. Yes, I’m talking
Mobile Conversion Rate Optimization: Practical Tactics for 2018 Read More »
Everyone expects some basic level of privacy, but increasingly, it is getting more and more difficult to get that. Phone companies, governments, app developers, and internet giants like Google and Facebook are all interested in our private data, and they will go to great lengths to get hold of as much of it as they
7 Practical Ways to Improve Computer Privacy – Techcolite Read More »
Jesse van de Hulsbeek Jesse van de Hulsbeek is the Yoast Academy lead. He creates SEO training courses and works on the Academy’s didactic methods. Before I started working at Yoast to develop our Yoast Academy training courses, I worked as a high school teacher. After starting my job at Yoast, I quickly realized that
8 practical tips • Yoast Read More »
Online shoppers are notoriously fickle, and why shouldn’t they be? There are so many options and avenues at their fingertips that there’s no sense in wildly committing to the first products they see. The multi-step checkout process allows them to toy with potential purchases — chalk certain items down as likely buys while they look
Benchmark Team writes on September 4, 2019 Reading Time: 2 Minutes Practical Marketer There is more than just using an email marketing service to send emails. Email marketing services, though, depending on who you use, will sometimes have limited resources. Like in a scary movie, you want any tools you can get your hands on
Earlier today I recorded the thirteenth episode of The Practical Ed Tech Podcast. This episode, like the previous one, begins with an overview of some news and notes from the week in ed tech followed by my answers to a handful of questions from readers and listeners. The news and notes in this episode include
The Practical Ed Tech Podcast Episode #13 Read More »
A new financial program from Visa, Practical Business Skills, has been launched. It’s designed to help small businesses with a variety of resources and tools. Small Business Trends contacted Visa Senior Director of Social Impact Hugh Norton to learn more. “Financial and business literacy are two of the most critical skills a small business owner
Visa Practical Business Skills Program Aims to Help Entrepreneurs Grow Read More »
This afternoon I recorded the twelfth episode of The Practical Ed Tech Podcast. In the episode I shared some reflections on teaching computer science and some reflections on being a teacher at 40 versus being a teacher at 25. Of course, I also answered a handful of questions from readers. The episode begins with some
Free Technology for Teachers: The Practical Ed Tech Podcast Read More »
Relying on organic search traffic is risky for small ecommerce businesses in my experience. Other marketing channels, such as Facebook, could generate a better return on investment. Traditional methods of advertising such as radio and newspaper may also play a part. It is never a good idea to use a single marketing stream. And it
My experience with SEO | Practical Ecommerce Read More »
