For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. With its focus on professional […]
SEO is essential for your website. However, you also need to understand that all of the SEO techniques are not suitable for your website and are not required either. Specific methods of Search Engine Optimization take ample time to produce results, yet are useful if you look at them in the long run. While there
Changes to Google’s image search results over the years, and current best practices, are discussed in a newly uploaded presentation. The presentation was given by Francois Spies, Product Manager for Google Images, at Google’s Webmaster Conference in November. Google just published a batch of videos from the conference so, for most people, this is their
Image Search Best Practices & Changes Over the Years Read More »
You might think that your email marketing engine is a well-oiled machine, but there’s always room for improvement right? Which is why we put together this list of 20 email marketing best practices so you can fine tune your marketing strategy, and reach out to your customers in the most effective way. 1. Create an
Email Marketing Best Practices: 20 Ideas for Dramatically Better Emails Read More »
This how to use Pinterest for marketing post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own. Living in the shadow of Instagram, Pinterest
We’ve all been getting a lot of emails recently. And that makes sense: We are experiencing unprecedented times. But this increased email load has some major consequences for deliverability. We’ve heard from plenty of customers who are worried about overwhelming their subscribers or, worse, hurting their sender reputation. All because the rapidly developing coronavirus pandemic
Deliverability Tips: Best Email Practices During A Crisis Read More »
Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. The streaming pot brewed up millions of views. In some ways little has changed in 2020. On TikTok, teenagers have gone viral with sleep feeds,
How to Host a Successful Virtual Event: Tips and Best Practices Read More »
Every marketer is looking for ways to improve their email performance metrics. Your metrics not only measure your work as a marketer, but they also reflect the success of your business. Incentive emails are one way that you can increase your opens and improve your conversion rates without investing in new marketing solutions. It’s easy
Writing an Incentive Email? See These Email Examples and Best Practices Read More »
Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and protect people worldwide. Companies in certain industries–like entertainment and travel–have been hit hard by the epidemic and have had to cancel many large-scale events. In other sectors, companies have needed to adapt and plan to
COVID-19: Emailing Best Practices in Times of Crisis Read More »
Having up-to-date information during large, public events is critical, as the landscape changes by the minute. This guide highlights some tools that news publishers can use to create a data rich and engaging experience for their users. Add Article structured data to AMP pages Adding Article structured data to your news, blog, and sports article
