It’s now 2018, and we are officially living in a mobile-first world. In fact, Google has begun the switch to a mobile-first index — which means Google will rank your website based on your mobile content, relevance and UX. Your mobile navigation (menus and internal links) contribute to all three. Good mobile navigation makes it […]
January 26, 2018 We’ve all seen the Facebook Detailed Placements update made last year, but do you really understand how each placement works and how it can help improve the performance of your campaigns? Depending on your campaign objective, you have the option to select between many placements. It’s recommended to opt into as
Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites. As links have become a dominant part of the search ranking algorithms, many have turned their focus to acquiring as many links as possible. But
Best practices for qualifying your link opportunities Read More »
The number of users keep climbing for Instagram Stories. The network’s feature hit 250 million daily active users in June 2017 and doesn’t look like it’ll be slowing down anytime soon. In March 2017, Instagram released advertising in Stories as a global feature, offering brands yet another paid opportunity to reach more people. And in
Instagram Story Ads Best Practices & Ad Examples Read More »
Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of the picture. Over the past
Best practices for anchor text optimization in 2018 Read More »
Posted by MiriamEllis It’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride,
No matter what industry you’re in, I’m willing to bet there’s a lot of competition. As you struggle to stand out in a sea of businesses, consider that an evidence-based sales process could be the competitive advantage you’re looking for. Did you know that at a typical firm 13% of the sales staff generates 87% of
Make Sure Your B2B Sales Process Follows These 5 Evidence-Based Best Practices Read More »
With a 4400 percent ROI, email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. But what are the best general practices that can make or
5 Best Practices to Get the Most out of Your Holiday Email Efforts Read More »
Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. To hit that target, you need a content marketing plan
Editor’s note: This article ‘Tis the Season: 11 Best Practices for Holiday Campaigns was originally published on CMO.com in October 2017. Summer flew by in a blur, as it always seems to, and all of a sudden the beginning of the holiday shopping season is just weeks away. The time for digital marketers to prepare for
‘Tis the Season: 11 Best Practices for Holiday Campaigns Read More »
