pragmatic

Pragmatic Tips for Content Marketers to Level up the Business

What is fun yet overwhelming? In 2019, its content marketing! Considering the cut-throat environment, marketers are going the extra mile to sustain their brands.  As well as business owners, individuals are adopting various forms of content marketing to sell their course, product or service.  For example, people are investing in content marketing platform like Teachable, …

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Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017 Predictive analytics isn’t especially new; it’s been around for more than 75 years. Scientist Norbert Wiener used it during World War II to create an anti-aircraft gun that could …

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