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I joined Askia in January as a techie and some might say that writing a data science post when surrounded by a bunch of confirmed data science nerds is stupid. I would say it’s suicidal. So to make everyone comfortable I’d like to add that this is not a data science article but a pragmatic
Pragmatic machine learning – from Analyse to iOS Read More »
What is fun yet overwhelming? In 2019, its content marketing! Considering the cut-throat environment, marketers are going the extra mile to sustain their brands. As well as business owners, individuals are adopting various forms of content marketing to sell their course, product or service. For example, people are investing in content marketing platform like Teachable,
Pragmatic Tips for Content Marketers to Level up the Business Read More »
Account-based marketing (ABM) is the alignment of B2B sales and marketing people, processes, systems and technology to identify, engage and close bigger deals more efficiently. ABM is a focused go-to-market strategy that aligns B2B sales and marketing efforts to select the accounts best suited to realize value from the value proposition. ABM focuses all go-to-market
Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017 Predictive analytics isn’t especially new; it’s been around for more than 75 years. Scientist Norbert Wiener used it during World War II to create an anti-aircraft gun that could
