Predict

Google Ads’ Performance Planner can help predict performance across accounts

Google Ads’ Performance Planner can help predict performance across accounts

Planning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I’ve actually come to enjoy prognostication a good deal. Despite how much I may enjoy …

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Predict 2019 covered as a leading conference in Data Science

Predict Conference in Dublin’s RDS featured data science areas like AI and how its becoming key in helping plan for smart cities and sustainable services across the globe. As storm Lorenzo raged out in the Atlantic, Dublin was hit with a rain storm of its own thanks to global warming’s latest warning to humanity. After …

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Predict Conference 2019 Bringing Data To Life, 1st October

That time of the year is here again when Predict Conference 2019 takes place covering the world of big data including data science, data analytics and predictive technologies like machine learning and AI. I chatted with Cronan McNamera, Founder and CEO of Creme Global who hosts Predict Conference here in Dublin, Ireland. He kindly answered …

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A simple blood test to predict premature births could save babies’ lives

Fifteen million babies are born pre­maturely each year. Stephen Quake’s daughter, Zoe, was one of them: she arrived via emergency C-section after Quake and his wife, Athina, made a middle-of-the-night dash to the emergency room, a month before Zoe was due. She spent her first night in an incubator, and her father, a bioengineer then …

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3 AI Tools to Help Predict eCommerce Consumer Behavior

Artificial intelligence (AI) has the potential to substitute humans in different tasks including the ones that require professional analysis. While 30 years ago big data analysis was a costly and time-consuming process, with the advent of AI tools, business owners can delegate this task to their digital assistants. In such a way, employees can allocate …

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IgnitionOne now uses AI to predict a display ad’s performance – before it runs

Marketers test a variety of factors for their ad campaigns, but one of the most difficult to test is the creative. It’s challenging to determine if this photo, or this design, or this script is more effective than another, since individuals have as many different reactions as they have to, say, one movie compared to …

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How to Predict and Solve Business Problems Before They Happen

Predict problems? It sounds like the stuff of fantasy—or at least psychics. The reality, however, is that as a business owner you need some kind of sixth sense for issues within your company. Although you can’t exactly predict the future, you can set up an infrastructure that will help you address issues as they arise …

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Using a New Correlation Model to Predict Future Rankings with Page Authority

Posted by rjonesx. Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that “correlation doesn’t mean …

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Can I use predictive analytics to predict the World Cup winner

Predictive Analytics is the future of marketing Okay, so that title might be a tad misleading. Especially when you consider my knowledge of football is on a par with my knowledge of forensic mineralogy (a rock is a rock, right?). But I do know about predictions. The hyperbole about Predictive Analytics and its potential power …

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