Posted by rjonesx. Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that “correlation doesn’t mean […]
Using a New Correlation Model to Predict Future Rankings with Page Authority Read More »
Across all of the platforms you use to engage with your community, one has been strategically designed to drive conversions for your brand. At its core, Pinterest inspires. But in practice, Pinterest can hold the key to social ROI. With 87% of Pinterest users having purchased a product due to Pinterest, the platform opens up
Precisely Plan, Post & Predict: Pinterest is Now in Sprout! Read More »
Predictive Analytics is the future of marketing Okay, so that title might be a tad misleading. Especially when you consider my knowledge of football is on a par with my knowledge of forensic mineralogy (a rock is a rock, right?). But I do know about predictions. The hyperbole about Predictive Analytics and its potential power
Can I use predictive analytics to predict the World Cup winner Read More »
Want to know how to predict and forecast your followers’ behavior? Wonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s
3 Models to Understand, Predict, and React to Your Social Media Read More »
A Dramatic Shift in Marketing Measurement Over the past several years, the marketing function has witnessed three significant changes that have transformed the profession so that it can better drive business results and enhance the customer experience. First is the increased adoption of marketing analytics and actionable insights to measure success and help the organization
Use AI to Predict What Your Customers Will Do Next Read More »
Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue links on that site today. Much has changed in the search engine optimization (SEO) landscape since then so I decided to expand and update my original article. Sometimes, what’s old is old It’s
Can you predict what the future holds for your inbound links? Read More »
Marketing moves fast, and working in this industry means you’ve got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes. Earlier this year, I made my own predictions for
11 Experts Predict the Future of Content Marketing in 2018 Read More »
Rumours of SEO’s death are greatly exaggerated. Assessing the relevance (or very existence) of search engine optimisation is a question that comes up more frequently than you’d think. Want to know why? Google “SEO is dead” and see just how many different techies have wrongly predicted the passing of the world’s greatest conversation killer. What
SEO won’t die, no matter how many techies predict it Read More »
If the last twenty years is any indication, the future poses significant challenges for marketers, especially in terms of content creation. From the mid-90s, when the internet was a novelty, to now, with our constant connection to technology, disruption has been the name of the game. Marketers have had to continually shift to keep up
4 Telling Trends That Predict the Future of Marketing Read More »
