predicting

Predicting the future: What is data science after all, and how human is it?

Predicting the future: What is data science after all, and how human is it?

Reading time: 6 mins ‘What separates humans from machines is the fact that we are creative’ Data science has been revolutionising the insights industry. If we were to believe the media, artificial intelligence (AI) and machine learning (ML) applications are already fully integrated in countless industries. But what is it really? Can technology take that …

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Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and email marketing to attract those buyers who start their journey online. …

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Churn Rate 101: The Science Of Predicting & Improving Your Customer Retention Rates

For some companies, churn is like cholesterol… A silent killer without any visible symptoms. Learn some quick and easy methods you can use to get a handle on your business’s churn rate. You may not even realize you have a problem until your new customer acquisition flatlines, and suddenly it becomes obvious that your current …

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NASA Predicting Massive Earthquake In India In April 2018 Is A Hoax

Wikimedia Commons Reports that the National Aeronautics and Space Administration predicted a massive earthquake will hit Delhi, India in April 2018 are false. The rumor stemmed from a series of error-laden messages and is nothing more than a viral hoax. According to Snopes, the false claim was circulated in messages on WhatsApp, a popular messaging …

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3 Fundamental Factors Predicting Your Marketing Automation Success

This transcript has been edited for length. To get the full measure, listen to the podcast Predicting Your Marketing Automation Success Nathan Isaacs: Can you tell us more about the Fundamental Three. Phil Bosley: You have to have a good email frequency. You have to have the website be tracking website visitors on your website. …

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Mindfulness in Business: How to Live in the Present While Predicting the Future

Over the past few years, the practice of mindfulness has been on the rise in the business world. As the benefits of this Eastern mindset started to emerge, companies like Google, General Mills, Target, and Aetna have all been taking advantage. These companies have implemented mindfulness institutes, courses, and programs; encouraged and promoted meditation in …

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Linqia unveils ‘first’ platform for predicting influencer engagement

Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance. Based in San Francisco, the company has been offering performance-based influencer marketing since 2012, where brands pay by clicks, likes, shares and other performance metrics for influencer campaigns on blogs, Facebook, Instagram, …

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