Gone are the days when all you had to do to build a solid online foundation was splash as many keywords as possible across a web page and link to as many (non)relevant sources out there. Though we may feel like we have put these rudimentary tactics behind us, many are those who are still […]
Seven predictions to act on for your future marketing plans The start of 2018 is in sight, So, it’s the start of seasonal predictions about the forthcoming year’s marketing and branding trends. In this article, I gaze into the crystal ball to make seven predictions relating to 2018’s marketing trends. These cover trends in audience
2018 Marketing predictions you need to keep an eye on Read More »
During the 2017 holiday shopping season, expect weather, mobile commerce, and self-gifting to contribute to an 18 percent growth in U.S. digital retail sales. For the last few years, I have made annual predictions for the holidays. I am far from perfect, but I have been correct quite a bit. I am taking a risk
4 Predictions for the 2017 Holiday Shopping Season Read More »
Where do you see yourself in five years? Do you hate that question as much as I do? While I’m not a fan (perhaps because I’ve never had a great answer), I understand why it’s asked. The interviewer wants to know that the job candidate has considered the short-term future and wants to see how
July 24, 2017 Did you know that 72% of marketers are only spending 15% of their budget on social? Well, that number is predicted to change as many plan to ramp up their paid social budget in the coming year. If you’re hesitant to increase your social budget in 2018, you may want to think
What’s Happening in the World of Paid Social? 2017 Insights and Predictions Read More »
