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Predictive Analytics in Healthcare- Redefining medical data analytics

Predictive analytics in healthcare is changing the way the data have been perceived so far in the medical industry. Predictive analytics in healthcare has gained a heavy momentum in the recent years, with large volume of data inflow in the medical space. Although the predictive analytics adoption rate in the other sectors such as retail, …

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TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities

TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source …

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The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business

The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business

Tuesday 11 February 2020, 7:00 am The crystal ball––oft spoken of in folkloric terms, but never available when you need it––has entered the realm of possibility. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using …

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DoubleVerify launches real-time, predictive ad effectiveness solution

Ad measurement platform DoubleVerify has launched Authentic Performance, a new predictive ad solution for reporting expected ad performance based on real-time ad exposure and engagement data. The solution analyzes more than 50 data points, including viewable time, share of screen, video presentation and audibility as well as engagement data at the device or ad level, …

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IBM launches new predictive ad solution for campaign creative elements

IBM has released its “Advertising Accelerator with Watson,” a predictive ad solution that uses AI to determine which creative elements will deliver the best engagement for specific audiences and help identify new audience segmentation opportunities. It can also analyze campaign results based on the creative and audience perspective. Why we care IBM’s latest AI-powered solution, …

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Predictive Lead Scoring: Send Qualified Leads to Sales

Predictive Lead Scoring: Send Qualified Leads to Sales

Your marketing team works hard producing quality content, fostering an engaging social media presence, and designing eye-catching and actionable campaigns. All to collect quality data on your potential customers. Why? Because for most marketing teams, the number-one success metric is data on leads. But as marketers and sales team members alike will tell you, not …

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Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Call intelligence company Invoca has released a new call analytics tool called “Signal Discovery.” It uses machine learning/AI to cluster calls into topics and reveal insights about customer interactions and the efficacy of campaigns. It can also help automate marketing optimization based on call content without human involvement, according to the company. Growing importance of …

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The ROI of predictive analytics platforms for e-commerce

Predictive Analytics are your ticket to higher revenues In case you haven’t spent much time with web analytics, I’ll start by giving you this definition of predictive analytics (PA), courtesy of Wikipedia: ‘Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behavior patterns.’ …

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Predictive modeling: What it is and how it can improve your marketing strategy

We live in a world where every blog post click, social media like, and search engine query create just a little more data in a sea that’s quickly rising. According to Domo’s most recent rendition of “Data Never Sleeps,” this much data is created every minute of every day: It’s no wonder that many brands …

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