Predictive

The ROI of predictive analytics platforms for e-commerce

Predictive Analytics are your ticket to higher revenues In case you haven’t spent much time with web analytics, I’ll start by giving you this definition of predictive analytics (PA), courtesy of Wikipedia: ‘Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behavior patterns.’ …

The ROI of predictive analytics platforms for e-commerce Read More »

Predictive modeling: What it is and how it can improve your marketing strategy

We live in a world where every blog post click, social media like, and search engine query create just a little more data in a sea that’s quickly rising. According to Domo’s most recent rendition of “Data Never Sleeps,” this much data is created every minute of every day: It’s no wonder that many brands …

Predictive modeling: What it is and how it can improve your marketing strategy Read More »

Facebook Stories Format Now Attracts 3 Million Advertisers, Marketers to Bet Big on Predictive Modeling and Segmentation… » Portada

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop. Facebook says 3 million advertisers are now using its new Stories format on the Facebook, Messenger and WhatsApp platforms. Some 500 million post Stories daily and the format won the largest portion of year-over-year …

Facebook Stories Format Now Attracts 3 Million Advertisers, Marketers to Bet Big on Predictive Modeling and Segmentation… » Portada Read More »

iQuanti Predictive SEO Tool Granted USPTO Patent Approval

JERSEY CITY, N.J., Jan. 22, 2019 /PRNewswire/ — iQuanti, a data-driven digital marketing firm, today announced that its predictive SEO tool, Analytics Led Platform for Search (ALPS), has received patent approval from the United States Patent and Trademark Office for predicting real-time changes in the organic search ranking of a website, enabling more effective SEO planning. …

iQuanti Predictive SEO Tool Granted USPTO Patent Approval Read More »