The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. Research by ITSMA found that half of ABM programs are less than a year […]
The Next Stage of Account-Based Marketing is Predictive Read More »
Call intelligence company Invoca has released a new call analytics tool called “Signal Discovery.” It uses machine learning/AI to cluster calls into topics and reveal insights about customer interactions and the efficacy of campaigns. It can also help automate marketing optimization based on call content without human involvement, according to the company. Growing importance of
In the old days – and even in modern times – if a customer wanted help or support, they picked up the phone and called for help. A (hopefully) friendly and competent customer service professional, also known as an agent or representative, would answer the question or resolve the problem. Today there are many ways
Predictive Analytics are your ticket to higher revenues In case you haven’t spent much time with web analytics, I’ll start by giving you this definition of predictive analytics (PA), courtesy of Wikipedia: ‘Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behavior patterns.’
The ROI of predictive analytics platforms for e-commerce Read More »
We live in a world where every blog post click, social media like, and search engine query create just a little more data in a sea that’s quickly rising. According to Domo’s most recent rendition of “Data Never Sleeps,” this much data is created every minute of every day: It’s no wonder that many brands
Predictive modeling: What it is and how it can improve your marketing strategy Read More »
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop. Facebook says 3 million advertisers are now using its new Stories format on the Facebook, Messenger and WhatsApp platforms. Some 500 million post Stories daily and the format won the largest portion of year-over-year
TKaucic / Pixabay Predictive Analytics is such a buzzword isn’t it? Analysis plays an essential role in all aspects of business, there is no doubt about that. Yet here we are, trying to figure it all out. Do we have clean enough data to make good and accurate decisions? Do we have the structure to
JERSEY CITY, N.J., Jan. 22, 2019 /PRNewswire/ — iQuanti, a data-driven digital marketing firm, today announced that its predictive SEO tool, Analytics Led Platform for Search (ALPS), has received patent approval from the United States Patent and Trademark Office for predicting real-time changes in the organic search ranking of a website, enabling more effective SEO planning.
iQuanti Predictive SEO Tool Granted USPTO Patent Approval Read More »
The world of technology is constantly evolving. As a marketer, you need to stay up to date on new advancements that could benefit your company. You don’t want to be left behind while your competitors forge ahead by adapting to the new world. In my consulting work, I often see marketers and business owners who
How to Use Predictive Analysis to Improve Your Marketing Strategy Read More »
Makers of Modern Marketing at Oracle: Elena Drozd Welcome back to the Makers of Modern Marketing at Oracle! A blog series dedicated to the architects and risk-takers behind marketing at Oracle to give readers a peek into how we are building the future of digital marketing from the inside-out. This month we had the pleasure
Evolving Analytics: Descriptive, Predictive, Prescriptive Read More »
