Predictive

KENTECH Launches ClarityIQ, Bringing Predictive Analytics to the Hiring Process

ClarityIQ, hiring, HR, HRProNews, InsideOffice, Kenneth Coats, KENTECH, Predictive Analytics / Good To SEO

The challenge for business startups is focusing your time and money on the things that will be most impactful to your business success. Kenneth Coats, founder, and CEO of KENTECH Consulting says that “the lesson I would pass on to other entrepreneurs is to simplify.” CEO Kenneth Coats of KENTECH Consulting, an investigative background check […]

KENTECH Launches ClarityIQ, Bringing Predictive Analytics to the Hiring Process Read More »

How SnackNation’s Predictive Analytic Engine Fuels Their Success

EcommerceTrends, eCommNews, EnterpriseeCommerce, SmallBusinessNews, SnackNation, WebProBusiness / Good To SEO

Recently, SnackNation secured $12 million in Series B funding and is on a roll with their digitally integrated healthy snack delivery business. SnackNation may be focusing on snack delivery now but it’s really building a consumer insights and consumer products delivery platform that can plug in anything. Thanks @BuiltinLA for naming @SnackNation one of the

How SnackNation’s Predictive Analytic Engine Fuels Their Success Read More »

Report: Social media sentiment not predictive of offline brand outcomes

Channel: Social Media Marketing, Social media marketing / Good To SEO

The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline brand outcomes. Among other things, Engagement Labs sought to answer the question, “Can the social media tip of

Report: Social media sentiment not predictive of offline brand outcomes Read More »

Embracing Predictive Marketing | Econsultancy

SEO BLOG / Good To SEO

Predictive analytics continues to be central to the most exciting opportunities in marketing; the delivery of great customer experiences, data-driven marketing focused on the individual, and the creation of compelling content for digital experiences. But it remains a challenging discipline that many organisations continue to struggle with. This report builds on two previous studies by Econsultancy and RedEye (the Predictive Analytics and Achieving Predictive Maturity

Embracing Predictive Marketing | Econsultancy Read More »

Can I use predictive analytics to predict the World Cup winner

Customer engagement analytics, Predictive Analytics / Good To SEO

Predictive Analytics is the future of marketing Okay, so that title might be a tad misleading. Especially when you consider my knowledge of football is on a par with my knowledge of forensic mineralogy (a rock is a rock, right?). But I do know about predictions. The hyperbole about Predictive Analytics and its potential power

Can I use predictive analytics to predict the World Cup winner Read More »

Five ways to use predictive analytics

Analytics, Predictive Analytics, search engine, Search Marketing, SearchEngineWatch, SEO / Good To SEO

The era of graphs and spreadsheets as a way of thinking about analytics is beginning to approach its end. Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. These tools are becoming more accessible, and ‘big data’ thinking is no longer limited

Five ways to use predictive analytics Read More »

The Future of Data Science & Predictive Modeling in Business

AI, AirBnB, Analytics, Artificial Intelligence, Data Science, data scientist, deep learning, Descriptive Analytics, github, machine learning, opensource, Predictive Analytics, Predictive Modeling, Prescriptive Analytics, SEO BLOG / Good To SEO

There’s no doubt that predictive analytics has been all the rage for the last few years—and for good reason. The new algorithm-based discipline has empowered us to bring about insights that provide details on the probability of a given outcome, as well as helping us bring about the ones that are favorable. Use cases of

The Future of Data Science & Predictive Modeling in Business Read More »

From Direct Mail to Predictive Intelligence: Riding the Technology Wave

marketing automation, Modern Marketing Resources, Oracle Marketing Cloud, SEO BLOG / Good To SEO

Makers of Modern Marketing: Bence Gazdag Welcome back to the Makers of Modern Marketing at Oracle! A new blog series dedicated to the drivers, architects, and risk-takers behind marketing at Oracle to give readers a peek into how they are applying our own products to drive innovation and build the future of digital marketing. This

From Direct Mail to Predictive Intelligence: Riding the Technology Wave Read More »

Predictive Analytics Can Help Your Business Make Better Decisions

Operations, Predictive Analytics, SEO BLOG, Technology & Telecommunications / Good To SEO

If you could have just one super power, what would it be? Some people might opt for superhuman strength, speed, or agility. Maybe you might want to have the ability to manipulate magnetic fields or to stretch your limbs in extreme ways. These may all be great, but arguably one of the most useful super

Predictive Analytics Can Help Your Business Make Better Decisions Read More »

Predictive Analytics in Marketing: Christopher Penn

Metrics & ROI, SEO BLOG / Good To SEO

Christopher S. Penn is chief innovator of Brain+Trust Insights, where he’s responsible for the creation of products and services, technology and marketing strategy, brand awareness, and research & development. He’s the author of Marketing Blue Belt and Leading Innovation, and co-host of the Marketing Over Coffee podcast with John J. Wall. Chris is also a well known Google

Predictive Analytics in Marketing: Christopher Penn Read More »