Prefer

71% of Consumers Prefer Buying from Companies Aligned with Values

Seventy one percent of consumers prefer buying from brands that align to their values. This statistic was unveiled by 5W Public Relations’ 2020 Consumer Culture Report. Brand Values Alignment Millennials find buying from companies that share their values even more important. In fact, 83% of this demographic stress the importance of value alignment. And they …

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Nearly 60% prefer PC to smartphones for local search survey finds, but there's a catch

Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch

If your operating assumption about local search is that Google lookups on smartphones dominate traffic, you wouldn’t be alone. But now comes a new consumer survey (n=500 U.S. adults) from Ignite Visibility that presents a number findings that appear to upend the conventional wisdom about local search. Some surprising findings. Some of these seemingly contrarian …

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65% of Employees Prefer Bonuses Based on Personal Performance

A recent survey conducted by Payscale finds 65% of employees in America prefer bonuses based on personal performance. This is because employees view these bonuses as incredibly lucrative. However, to get these bonuses workers will often have to meet rigorous performance goals. Compensation Statistics Some 75% of workers in the survey prefer tiered performance bonuses …

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Twilio study finds consumers prefer email and text when communicating with brands

Cloud communications platform Twilio has released a new study that found consumers prefer email and text when talking to brands, despite a wide selection of channels. The survey, which includes responses from 2,500 global consumers, also concluded that despite negative consumer sentiment toward how businesses approach communications, they are more likely to reward businesses that …

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Employees Prefer Emails Over IMs But Want an All-in-One Tool for Both

Most businesses have made emails their default team communication tool. If you also have done the same, you should think beyond it because employees now want more. According to the latest survey from Spike, 77% of employees prefer using emails for work Vs. 23% of employees prefer messaging apps for work. However, 71% of employees …

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Search Engine Marketing (SEM) Market- Information Seekers And Internet Shoppers Prefer Using Keyword Searches For Getting Desired Result

Search Engine Marketing (SEM) Market – Overview Internet has now become an important part of human life, it has connected individuals worldwide through social media, e-mail and exchange of information. Search engine marketing, commonly referred to by its acronym SEM, is cost effective method of Internet marketing which is often used to gain visibility and …

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