Prefer

Cognitive biases: How to get people to prefer your business

Channel: Retail, Marketing Strategies Column /

Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to these emotional factors in our decision-making processes as “cognitive biases.” Without even realizing it, […]

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Chris Connolly of Genesys: 75% of Consumers Prefer Human Customer Service

Interviews /

Genesys, a leader  in omnichannel customer experience and contact center solutions, recently published their Consumer Insights Survey including responses from one thousand US adults.  There are a bunch of interesting numbers coming out of the survey, including: 41% of respondents willing to pay up to 10% more for a better customer experience 94% of consumers

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Customers prefer marketplace to retailers for repeat purchases

ecommerce /

Chart of the Day: Shopping moves away from retailers after the first purchase If your company sells products that lend themselves to repeat purchases, your marketplace visibility is essential. Cars, laptops, and suits may be more one-off buys (unless you’re of a particularly affluent persuasion), but when customers want small items, they opt for online

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67% of Smartphone Users Prefer Google Maps, Will They Find Your Business There?

Local Marketing / / 1 Comment

A new survey has revealed Google Maps is the clear leader when it comes to navigation apps. In fact, more than two thirds or 67% percent of respondents say they use it more frequently then other options. The report says Google Maps is 6 times more popular than the next most used navigation app, Waze.

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83% of B2B Procurement Officers Now Prefer Ecommerce Options, Report Says

Small Business Operations /

Providing a robust ecommerce experience will encourage 83% of procurement officers to spend more when purchasing the supplies they need. This according to the 2018 Avionos Procurement Officer Study. The move to a more ecommerce centric purchasing behavior is going to lead away from the traditional in-person relationships previously seen in B2B. The change is being

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