Prefer

61 Percent of Consumers Prefer Promotional Email to Other Small Business Communications

Email is arguably the lifeblood of modern business. Small business consumers still prefer longer form, more intimate email messages from brands. Sixty-one percent of consumers report preferring to receive offers via email as oppose to other communication methods like Slack and Snapchat. So says a recent Adobe Campaign consumer survey. This figure represents a 24 […]

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55 Percent of Buyers Prefer Shopping with Brands Over Retailers

Retail Trends, SEO BLOG / Good To SEO

More than half of all shoppers (55 percent) say they want to shop directly at the brand manufacturer rather than a retailer. That’s great if you own a manufacturing company and put your name on your products. If, however, you are a retailer, you might want to revisit your strategy to attract and retain your

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Do Different Age Groups Prefer Different Content Online? [Infographic]

SEO BLOG / Good To SEO

There have been many reports on the different media consumption habits of each generation, and how you need to take that into account when planning on how you’re going to reach your audience, but there’s fewer on how, exactly, each generation is different. One of the most difficult elements of this is that the Milennial

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89 Percent of Millennial Customers STILL Prefer Email

Marketing Tips, SEO BLOG / Good To SEO

The latest report from Campaign Monitor finds the American love affair with email is stronger than ever. While more than half of those surveyed (52.7 percent) check their accounts more than 10 times a day, Millennials are the group most likely to take action based on an email. Small Business Trends spoke with Andrea Wildt,

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Online vs. In-Store: How US Consumers Prefer to Shop

SEO BLOG / Good To SEO

Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications. The report was based on data from a survey conducted in March 2017 among 1,662 consumers in the United States age 18 and older. Just over half (54%) of

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