preference

Modern Email Preference Centers: The Why & How

GDPR, in effect for 15 months now, has affected the marketing profession—marketing automation, in particular. Though information security and data protection have always been important considerations, they’ve now only grown in significance. As a wide-ranging piece of international legislation with clear restrictions on how businesses can and can’t use personal information, GDPR has made marketers …

Modern Email Preference Centers: The Why & How Read More »

Why Magento is the First Preference of eCommerce Industry

Magento is the leader in eCommerce development and there are enough reasons and statistics to justify the same. From Coca Cola to Nestle, it has powered thousands of web stores globally and the numbers are increasing with time.   After reading this blog, you will understand the main reasons behind the popularity of Magento in …

Why Magento is the First Preference of eCommerce Industry Read More »

Reaching global equilibrium: The value of consent and user preference

The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal data of users in our increasingly digital world. In the U.S., California leads the way with a privacy act that gives consumers more …

Reaching global equilibrium: The value of consent and user preference Read More »