Preferences

Email vs. social channels: Who will win over consumers’ communication preferences?

In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage on mobile devices, user growth, etc. Ten years ago there seemed to be no ceiling to how high, or how fast, …

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Here’s how Google’s new keyword selection preferences work

With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier, Google said it would be changing keyword selection preferences to help prevent keywords from competing against each other. This doesn’t mean there still aren’t times when keywords compete with each other on Ad Rank. To clarify how …

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What You Might Not Know About Facebook’s Ad Preferences Page 01/21/2019

Facebook’s “Your ad preferences” page lets people discover how the site’s algorithm has categorized their interests, but 74% of those participating in a Pew Research Center report didn’t even know the list of their traits and interests existed until the study directed them to the page. I’m a little embarrassed to admit that I didn’t …

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Print vs. Digital Book Formats: Reader Preferences and Habits

Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center. The report was based on data from a survey conducted in January 2018 among a nationally representative sample of 2,002 adults age 18 and older who live in the United States. Three-quarters (74%) of American …

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