Consumers are focusing on leading health-conscious lifestyles now more than ever. Monthly usage of health and fitness apps has grown from just 11% in 2012 to 27% in 2019. The appetite for natural and organic products is also on the rise, with Gen Z and millennials leading the way. This is having an impact on …
Food for thought: A deep-dive into consumer diet preferences Read More »
In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage on mobile devices, user growth, etc. Ten years ago there seemed to be no ceiling to how high, or how fast, …
Email vs. social channels: Who will win over consumers’ communication preferences? Read More »
With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier, Google said it would be changing keyword selection preferences to help prevent keywords from competing against each other. This doesn’t mean there still aren’t times when keywords compete with each other on Ad Rank. To clarify how …
Here’s how Google’s new keyword selection preferences work Read More »
Facebook’s “Your ad preferences” page lets people discover how the site’s algorithm has categorized their interests, but 74% of those participating in a Pew Research Center report didn’t even know the list of their traits and interests existed until the study directed them to the page. I’m a little embarrassed to admit that I didn’t …
What You Might Not Know About Facebook’s Ad Preferences Page 01/21/2019 Read More »
“Buyers are becoming more discerning and selective in the content they decide to consume” As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming more selective in terms of the content they consume, to make their buying decision. While …
Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray. The report was based on data from a survey of 6,000 teens in the United States. The average age of respondents was 16.4 years. Some 45% of teens say Snapchat is their favorite social network, and …
Teens’ Consumer Preferences: Social Media, Fashion, Fast Food Read More »
Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on their user profile. Users can select if they are interested in “women” or “men” — making it possible to …
Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center. The report was based on data from a survey conducted in January 2018 among a nationally representative sample of 2,002 adults age 18 and older who live in the United States. Three-quarters (74%) of American …
Print vs. Digital Book Formats: Reader Preferences and Habits Read More »
When planning a website for your business, half the battle is won if you can successfully identify your target audience: You can better customize your website to meet your audience’s needs when you have a clear idea of who your prospective consumers are. But what do those visitors want, exactly, and how do those wants …
Online-Content Usage and Preferences of Different Generations Read More »
Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social networks, according to recent research. Read the full article at MarketingProfs Source link
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group. The report was based on data from a survey conducted in June and July 2017 among 488 global buyers responsible for $4.2 …
What B2B Buyers Want: Sales Outreach and Content Preferences Read More »
Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 and older in Colombia, Germany, Mexico, and the United States. More than half of surveyed consumers age 54 and younger …
The Branded Content Preferences of Different Age Groups Read More »
