Preferences

Here’s how Google’s new keyword selection preferences work

[ad_1] With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier, Google said it would be changing keyword selection preferences to help prevent keywords from competing against each other. This doesn’t mean there still aren’t times when keywords compete with each other on Ad Rank. To clarify …

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What You Might Not Know About Facebook’s Ad Preferences Page 01/21/2019

[ad_1] Facebook’s “Your ad preferences” page lets people discover how the site’s algorithm has categorized their interests, but 74% of those participating in a Pew Research Center report didn’t even know the list of their traits and interests existed until the study directed them to the page. I’m a little embarrassed to admit that I …

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B2B buyer journey and content preferences 2018

[ad_1] “Buyers are becoming more discerning and selective in the content they decide to consume” As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming more selective in terms of the content they consume, to make their buying decision. …

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Teens’ Consumer Preferences: Social Media, Fashion, Fast Food

[ad_1] Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray. The report was based on data from a survey of 6,000 teens in the United States. The average age of respondents was 16.4 years. Some 45% of teens say Snapchat is their favorite social network, …

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Facebook quietly removes ad filter to target users based on their relationship preferences

[ad_1] Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on their user profile. Users can select if they are interested in “women” or “men” — making it possible …

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Print vs. Digital Book Formats: Reader Preferences and Habits

[ad_1] Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center. The report was based on data from a survey conducted in January 2018 among a nationally representative sample of 2,002 adults age 18 and older who live in the United States. Three-quarters (74%) of …

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