B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group. The report was based on data from a survey conducted in June and July 2017 among 488 global buyers responsible for $4.2 […]
What B2B Buyers Want: Sales Outreach and Content Preferences Read More »
Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 and older in Colombia, Germany, Mexico, and the United States. More than half of surveyed consumers age 54 and younger
The Branded Content Preferences of Different Age Groups Read More »
Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. The report was based on data from a survey of 1,576 Amazon shoppers age 18 and older. Prime members comprised 65% of respondents; non-Prime members comprised 35% of respondents. Some 56% of non-Prime
Amazon Customer Buying Behavior: Frequency, Device & Content Preferences Read More »
Oh, Millennials. That unique group that seems constantly to be on marketers’ minds. What are they up to these days? They are shopping and engaging, but in ways different from previously generations, according to an infographic by MergeIn. Some 39% of Millennials post reviews of products or brands, and this generation is more likely to
Millennials’ Shopping Habits: Preferences, Behaviors, Trends Read More »
The shopping process has undeniably evolved in recent times, with online shopping becoming a key – if not the key – channel. You likely know this from your own shopping habits, but you may have also seen reports on the impact on retail more broadly – Business Insider reported earlier this year that thousands of
Purchasing Preferences: How People Shop for Clothes Today [Infographic] Read More »
Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent research from UPS. The report was based on data from a survey conducted in 2017 among 5,000 online shoppers in the United States. Nearly three-quarters (74%) of consumers say free shipping is one of the
Free and Expedited Shipping Options: Shopper Preferences Read More »
Although online shopping is on the rise, more than 90% of smartphone owners visit brick-and-mortar stores at least once a week, according to a report released by Euclid Analytics. The survey includes responses from approximately 1,500 US consumers, and some of the results are compiled into an infographic. The findings include the following: • Women
How In-Store Tech Use and Preferences Differ by Gender Read More »
