preholiday

Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments

Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing nearly 30 percent of the online sales market for the day. Not only was it a big day for sales, but Amazon also saw its biggest single day of ad investments on Cyber Monday, …

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Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up

New overlays are rolling out for dynamic ads. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. The updates include an expanded set of customizable overlays for dynamic ads, holiday-specific templates and stickers available in the video creation kit and new …

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