Prelaunch

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look […]

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#150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox

SEO BLOG / Good To SEO

You know how I feel about having a pre-launch strategy—it’s crucial for success. Last week’s episode was all about the nuts and bolts of creating a successful pre-launch strategy. Today’s episode makes that plan truly actionable, as I deliver a case study of what that blueprint looks like in the real world. I talk to

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4 Tips to Build Your Audience Pre-launch

Blogging, WordPress / Good To SEO

Marketing plans for businesses usually start with the assumption that the owner has a healthy lead list and a thriving website or blog. What happens if you don’t meet these commonly assumed standards? Chances are, you’re going to end up reading through a list of tips that don’t apply to your brand. We want to

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7 Steps to a Winning Pre-Launch App Marketing Strategy

#digitalmarketing, App marketing, building mobile app, developing mobile app, Mobile & Apps, mobile app, Mobile App Design, mobile app engagement, mobile app marketing / Good To SEO

If there’s one phrase that best describes pre-launch mobile app marketing, it’s the “snowball effect.” Marketing your mobile app prior to its launch is very similar to dropping a small ball of snow on top of the hill to watch it grow bigger as it rolls its way down. By the time it ends its

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23 Ways to Build Colossal Pre-Launch Product Buzz

Blogging, Content marketing, Facebook, SEO BLOG, Social Media, twitter / Good To SEO

Your product is ready. Finally! You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing. You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh. No one cares, let alone buys your new product. What happened? You messed up,

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A Marketing Insight on SaaS Product Pre-launch

Marketing Strategy, SEO BLOG / Good To SEO

The focus is on the product In the digital age, the role of a marketing manager is blurred and often comes down to online promotion. What’s the first thing that comes to mind when I say ‘digital marketing’? I bet it’s SEO, paid ads or social media campaigns. However, user acquisition is only the top

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